Join the Texas Seafood Trail
Why join the trail?The Texas Seafood Trail is more than a marketing campaign—it’s a statewide movement to celebrate fresh, sustainable Gulf seafood and the businesses that make it possible. By joining, your restaurant, market, or business will gain visibility with new audiences, credibility through association with trusted partners, and resources to strengthen your staff, menu, and community presence.
Partner Benefits & Welcome Package
As a Texas Seafood Trail Partner, you’ll receive a comprehensive package of support designed to boost your visibility and showcase your commitment to local, sustainable seafood:
Regional Promotion & Visibility
Recognition as an official Texas Seafood Trail Partner.
Promotion in tourism and media campaigns across the state.
Your logo featured on the Trail website, interactive map, and promotional materials.
Highlighted on social media through ongoing engagement and campaign-driven posts.
Marketing & Branding Tools
Use of the official Texas Seafood Trail Partner logo.
A window cling and menu decal identifying your business as a sustainable seafood partner.
Digital assets: menu stickers, QR-code graphics, and social media templates.
Optional printed materials: table tents, flyers, menu inserts, and event signage.
Education & Networking Opportunities
Wait staff “cheat sheet” cards and resource guides to help your team share information with customers about local species, seasonality, and where the seafood comes from.
Educational resources to help your team confidently answer consumer questions and tell the story of Gulf seafood. Additional in-house training available on request.
Connections with other chefs, restaurants, and organizations leading the sustainable seafood movement.
Quarterly newsletter with updates on Gulf fisheries, sustainability trends, and partner spotlights.
Visibility through partnerships with Texas Sea Grant and other seafood industry organizations.
Extra Incentives
Recognition for years of continued participation.
Seasonal spotlights for standout partners.
How it Works
Joining the Texas Seafood Trail is simple:
- Apply – Complete the online interest form.
- Review – Our team will review your application and reach out for more information.
- Onboard – Receive your Welcome Package, staff training, and promotional materials.
- Shine – Your business will be featured on the Texas Seafood Trail map, website, and social media.
Ready to Join the movement?
Apply to become a Texas Seafood Trail partner.
Contact
Laura Picariello
Director, Texas Sea Grant College Program- lpicariello@tamu.edu
- (979) 845-3902